Daniele Pelleri

• Leads bottom-up budget processes for revenue and P&L, assigning targets to the sales channels: indirect, field, direct, and digital sales.
• Built forecast models and progress tracking to keep the budget under control.
• Works with central marketing to align go-to-market strategy and execution for B2B SaaS products, in particular MailUp, CRM in Cloud, and TS Commerce.
• Sets and consistently hits double-digit growth targets.
• Reports to the Cross BU General Manager. Joined TeamSystem after the MailUp business unit acquisition from Growens.

• Experiments with and builds full-stack AI products, including Arvo and Zeno.
• Builds software around what AI can do today: a shared core, business-specific workflows, and systems that do the work.

• Managed a 31-million-euro budget across email, SMS, and services, with revenue and EBITDA growth.
• Managed an annual marketing opex/capex budget above 2 million euros, with a performance-based control and forecast model.
• Reworked customer acquisition and expansion strategy, improving the marketing mix by 20-25% year on year.
• Built a 12+ person team with OKR-based performance.
• Led the ContactLab acquisition (due diligence and post-merger strategy): 240+ people reorganized and 3 new product lines launched.
• Led the martech transformation: lead scoring, routing, and rotation, data analytics tools, and a full stack review.
• Joined monthly reviews with the Growens Group CEO, CFO, President, and General Manager.

• Founded SwizzyLab as a Paperlit spin-off; it was then acquired by Artigiancassa, a BNP Paribas group company.
• The company ran digital products for customers worldwide, with growth-oriented customer strategies.
• Defined value propositions for several brands and designed a new SaaS product portfolio for SMBs and associations.
• Scaled the technology to serve SMBs with Swizzy products in Italy.
• Led business development of non-financial services for the BNL group partner banks and developed Artigiancassa digital and go-to-market strategy (2021-2024).

• Founded Paperlit and AppsBuilder, leading product development and customer acquisition through a successful exit (due diligence and acquisition).
• Led the AppsBuilder and Paperlit merger, repositioned the brand, and designed B2B advertising campaigns.
• Ran all marketing channels (online and ATL, PR, e-commerce) and external agencies (media, creative, development, CRM).
• Led a 50-person team, developing a lead generation program to support growth.

• Raised over 3 million euros from private investors and Italian venture capital funds and managed investor relations.
• Co-founded and scaled the platform to over 5 million monthly active users in more than 20 countries.
• Led business model, SaaS product design, go-to-market strategy, and marketing (PR, alliances, social media).
• Reached market leadership, with mentions in outlets like TechCrunch and Forbes.
• Built a team of about 30 people to support growth.

• Started a two-person startup: product and business strategy, web design and development (PHP, HTML, CSS).
• Ran community and social media management and content creation.

Courses: computer science, human factors engineering, graphic design.